October is our first anniversary issue. It’s been a year since we undertook the takeover/makeover of SW Lake Lifestyle. What a year it’s been. We chucked the old way of doing things to focus on two straight-forward goals:
- Tell the stories inspired by the families in the wonderful communities we call home in SW Lake County.
- Help our valued business partners achieve even greater financial success.
So far we’ve published stories by 38 different authors and 16 photographers have made contributions. We recognized 180 different local businesses and more than 45,000 votes were cast by readers for the inaugural Best of SW Lake Awards, honoring the top businesses in 23 categories. The first week of each month since last October 13,600 area families received SW Lake Lifestyle with personally curated content prepared by Editor Stephen Neilson. And we’ve helped introduce a number of businesses new to readers.
Also celebrating an anniversary (#4) is LUXE Wearhouse in Kildeer, an innovative fashion boutique founded by Marcy Sparr right here in our own backyard. To commemorate this achievement, Marcy chatted recently with writer Margo Pelak about what’s trending this fall in women’s fashion.
Not to forget the guys, fall fashion highlights are also covered in this issue. With a bit of a nip in the air, not to mention marching bands playing and footballs flying, the folks at Threads in Wauconda give us their take on the looks we should be sporting at tailgate parties on Saturdays and Sundays this fall.
With the changing of the seasons we know winter can’t be too far off. Mark Wolfe of John’s Complete Auto in Wauconda offers a whole rash of reminders on ways to get ready for winter driving.
As we embark on our second year, we remain committed to telling the stories that matter to families in the area. We welcome your input, dear readers, just as we look forward to helping more local businesses grow.
Thanks, and we’ll see you around town.
Michael Beightol, Publisher
On the Cover: Marcy Sparr and Annie Lang of LUXE Wearhouse. PHOTO by Stephen Neilson